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Are Drug Companies Using Your Health Records To Sell You Stuff?

A doctor uses an electronic medical record (EMR) system on a <a href=fitness news tablet notebook to manage medical records of patients at his practice in Chantilly, Virginia, August 25, 2009. REUTERS/Hyungwon Kang' style='float:left;padding:5px' /> Unlike the disconnected reports of yesteryear, these new data analyses come with the potential to reach back through the system via email or pop-up ads and directly target doctors and patients - both for medical and marketing purposes. The problem is that consumers don't want health information used to sell them medical services. They also don't want their doctors' medical judgment to be compromised by the financial clout of the pharmaceutical industry. "We expect our physicians to be acting in our best interest," says Farzad Mostashari, a visiting fellow at the Brookings Institution who was formerly the National Coordinator for Health IT at the U.S. to learn more Department of Health and Human Services. If a patient confides in a doctor about an ailment, and then gets a mailing about a possible treatment, "that would be pretty upsetting," Mostashari adds.
Read more: http://www.reuters.com/article/2014/01/08/us-usa-health-healthrecords-idUSBREA071F620140108?feedType=RSS&virtualBrandChannel=11563

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